August 4, 2021
<aside> 💡 Amazing SaaS Business are built on 3 things
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Don't fall into the one more feature trap. F Thinking about only product and features will keep your SaaS from growing.
You have to think about GTM and Market just as much as you think about your features.
Now lets learn about the 3 principles of SaaS
If your team is not that great and your product isn't the best all of that wont matter if you are in a fast growing and thriving market you will still have a successful company. Make sure you dial in your ICP and your TAM which I will be talking about in another blog.
When you are a founder let's say you have your product the first thing you should do is not content marketing, facebook ads, google ads, etc.
<aside> 💡 The first thing you should do is establish yourself as an expert in the space
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Lets elaborate on that,
You should put yourself out there as the authority of the space. Build your brand based on your knowledge. "We are in this market, we work with "X" people, to solve "X" problem. Position yourself as the expert and authority in your field.